Featured Case Study
Driving digital engagement at NissanUSA.com
Rogue® · Build & Price
A flagship automotive experience, redesigned around real shopper behavior.
NissanUSA.com is a critical digital touchpoint for car buyers exploring models, scheduling test drives, and comparing ownership options. Its fragmented architecture and outdated design system had created real barriers to engagement and conversion.
I led UX research, strategy, and information architecture for the site's full redesign, replacing assumption-based design with user insight, with a strong focus on mobile engagement and shopper decision-making.
Post-launch results
40% increase in homepage engagement, significantly higher Build & Price and Dealer Locator completions, reduced drop-offs across key funnels, and strengthened trust metrics in user surveys.
