Research, grounded in the realities of real users.

Research turns assumptions into design direction.

User research spans the full arc from generative discovery (what problem are we actually solving, for whom, and in what context) to evaluative validation that pressure-tests specific designs before they ship. The method changes with the question; the rigor doesn't.

I work as a hands-on practitioner and as a research leader. I write the protocols, moderate the sessions, synthesize the findings, and translate them into artifacts the design and product team can act on the same week.

The research toolbox I bring.

• Generative interviews: Open-ended one-on-ones that uncover motivations, mental models, and the language users actually use to describe their problems.
• Contextual inquiry: In-environment observation of users at work or in life, capturing the workarounds and constraints that never surface in a lab.
• Usability testing: Moderated and unmoderated sessions on prototypes or live products, scored against task success, time-on-task, and qualitative friction.
• Diary & longitudinal studies: Multi-day or multi-week studies that capture behavior change, habit formation, and contextual triggers over time.
• Surveys & quant validation: Statistically grounded surveys that validate qualitative themes at scale and segment the audience by behavior, not demographics alone.
• Personas & jobs-to-be-done: Synthesis artifacts that compress messy research into shared mental models the whole team can design against.

Bring me in when you need research that…

• Replaces opinion-driven debate with evidence-driven direction
• De-risks a major investment before the build begins
• Validates a redesign against the audience it's meant to serve
• Builds an in-house research practice from the ground up

Research in practice.

On NissanUSA.com I ran mobile shopper behavior research that reframed the team's understanding of how vehicle research happens off the lot. On Nissan Commercial Vehicles I led dealership field studies that surfaced the fleet buyer's decision journey end-to-end.