Understanding user decision-making and mental models as they complete tasks. Surfaces the reasoning behind clicks and hesitations.
Alongside usability testing, when you need to understand the reasoning behind clicks and hesitations, not just task success.
Adds minimal time to a usability test session, typically folded into the same 1-2 week window.
A moderator trained to prompt without leading, and participants comfortable narrating their thoughts out loud.
Understanding user decision-making and mental models as they complete tasks. Surfaces the reasoning behind clicks and hesitations.
Thinking aloud is unnatural and changes behavior. Adds cognitive load that affects task performance.
Whether you're rethinking a flagship product or trying to make sense of complex user behavior, I'd love to talk.