Exploring shared attitudes and reactions to concepts. Useful for generating hypotheses and understanding social dynamics around a topic.
Early discovery or concept exploration, when you want to hear shared attitudes and reactions, not individual behavior.
1-2 weeks to recruit and run 1-3 sessions of 6-8 participants each.
A moderator, a discussion guide, a recruited group of 6-8 participants per session, and a plan to keep dominant voices from skewing the conversation.
Exploring shared attitudes and reactions to concepts. Useful for generating hypotheses and understanding social dynamics around a topic.
Not for behavioral insights. Dominant voices skew results. Rarely gives you information about what users actually do, only what they say.
Whether you're rethinking a flagship product or trying to make sense of complex user behavior, I'd love to talk.