Deep understanding of culture, social dynamics, and behavior in context. Surfaces things no interview would catch. Essential when the environment itself is the variable.
Early discovery, when the environment or culture itself is the variable you need to understand.
Several weeks to a few months, depending on the access and depth required.
Significant access planning, extended time in the field, and a synthesis approach built for large volumes of qualitative data.
Deep understanding of culture, social dynamics, and behavior in context. Surfaces things no interview would catch. Essential when the environment itself is the variable.
Very time-intensive. Requires significant access planning. Results can be hard to synthesize quickly.
Whether you're rethinking a flagship product or trying to make sense of complex user behavior, I'd love to talk.