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Trent Nguyen · Portfolio
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All research resources Research Method · Generative / Discovery · early design

Concept Testing

Getting early reactions to ideas before committing to detailed design. Tests direction and framing, not execution.

Use When
Generative / Discovery
Time Needed
1-2 weeks to prepare concepts and run 6-10 sessions.
Type
early design
Category
Generative / Discovery
Generative / Discovery · Use when you need to understand people, context, and problems.
Concept Testing
early design
When to Use It

Where this fits in the process.

Early design, once you have a direction or concept but before committing to detailed design.

Time Investment

How long it takes.

1-2 weeks to prepare concepts and run 6-10 sessions.

What You'll Need

Before you start.

One or more concept representations (sketches, mockups, or descriptions) and a recruited sample matching your target users.

What It's Good For

The kinds of answers you get.

Getting early reactions to ideas before committing to detailed design. Tests direction and framing, not execution.

Watch Out For

Where it falls short.

Users react to what they see, not what they would actually do. Positive reactions in a session do not guarantee adoption.

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