Discovering how users mentally organize content. Inputs directly to IA and navigation design. Essential when you're building a new structure from scratch.
Early IA work, when you're building a new structure from scratch and need to see how users mentally organize content.
1-2 weeks: a few days to prepare cards, 3-5 days to field, then a few days to synthesize.
A set of content cards, a card sorting tool, and 15-30 participants for reasonable pattern confidence.
Discovering how users mentally organize content. Inputs directly to IA and navigation design. Essential when you're building a new structure from scratch.
Small samples limit statistical confidence. Output requires careful synthesis. Does not account for search behavior.
Speed this method up with a ready-to-use Card Sort Protocol template.
Download Card Sort ProtocolWhether you're rethinking a flagship product or trying to make sense of complex user behavior, I'd love to talk.