Seeing where users click first on a design. Good for evaluating navigation, labeling, and IA direction quickly and cheaply before investing in full usability testing.
Before investing in full usability testing, to evaluate navigation and labeling direction quickly and cheaply.
3-5 days to set up and field.
A clickable prototype or static design, and a recruited sample matching your target users.
Seeing where users click first on a design. Good for evaluating navigation, labeling, and IA direction quickly and cheaply before investing in full usability testing.
Only captures the initial decision, not the full task journey. Cannot account for learning or context.
Whether you're rethinking a flagship product or trying to make sense of complex user behavior, I'd love to talk.