Measuring emotional response and brand perception. Users select words that describe a design from a list. Good for aligning UX decisions with intended brand voice.
Alongside other evaluative methods, to measure emotional response and brand perception.
3-5 days.
A curated reaction word list (such as Microsoft's Product Reaction Cards), a design to react to, and a recruited sample.
Measuring emotional response and brand perception. Users select words that describe a design from a list. Good for aligning UX decisions with intended brand voice.
Subjective by design. Best used alongside other methods for context. The list of words shapes results significantly.
Whether you're rethinking a flagship product or trying to make sense of complex user behavior, I'd love to talk.