Observing real users in their actual environment doing real work. Surfaces workflows, workarounds, and environmental factors users cannot articulate in a lab setting.
Early discovery, when you need to see the real environment and workflow, not just hear about it secondhand.
2-4 weeks including access negotiation, on-site visits, and synthesis. Individual sessions typically run 1-3 hours.
Access to users in their actual work environment, stakeholder buy-in to observe real work, and a flexible observation protocol.
Observing real users in their actual environment doing real work. Surfaces workflows, workarounds, and environmental factors users cannot articulate in a lab setting.
Resource-intensive. Access to users in their environment can be hard to arrange, especially in clinical or secure settings.
Whether you're rethinking a flagship product or trying to make sense of complex user behavior, I'd love to talk.