Understanding what users actually do in the product at scale. Real behavior, not reported behavior. Great for identifying where to look with qualitative methods.
Any phase, to see what users actually do at scale and identify where to look with qualitative methods.
Ongoing by nature; a focused analysis typically takes a few days to a week once instrumentation is in place.
Existing analytics instrumentation, access to the data, and a clear question about what you're trying to see.
Understanding what users actually do in the product at scale. Real behavior, not reported behavior. Great for identifying where to look with qualitative methods.
Tells you what, never why. Requires careful interpretation. Cannot explain intent or surface what users tried to do but couldn't.
Whether you're rethinking a flagship product or trying to make sense of complex user behavior, I'd love to talk.